FiOS Welcome Kit for Small Business Owners

Despite content that was mostly technical, Verizon wanted this 36-pg welcome kit to have a “wow” factor for so it would be in keeping with FiOS’ revolutionary technology (and would also be a “keeper” instead of a “throwaway”). We presented a few formats  and the client chose this. Its semi-transparent, slightly-frosted plastic slipcover with opaque ink silkscreening is what gave this piece its edge and made the booklet nice looking enough to stash on an office bookshelf instead of a file drawer. Each section begins with a Verizon-provided photo. This works to warm up the “I wouldn’t read this unless I’m troubleshooting” content.